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The now infamous infidelity dating site Ashley Madison, which was one of the most expensive, was also the lowest-scoring online dating service, with a score of 37.

(A score of 100 indicates respondents were completely satisfied; 80 was very satisfied and 60 was fairly well-satisfied.) Still, many users found the sites frustrating.

Match also owns the dating app Tinder—one of the fastest-growing apps in the market—and the company hasn't even begun to monetize it yet. Another factor boosting the online dating trend is cost: It's simply a much cheaper way of getting a date.

Bigger is usually better in the business of online dating, and the large players stand to benefit most. Strategists at Converg Ex Group, a New York-based global brokerage company, crunched numbers from and found that online dating can save a person thousands of dollars.

In fact, when compared to other consumer products, like cars, computers and credit cards, online dating services received the lowest satisfaction scores Consumer Reports had ever seen, Gilman said.

"Unlike shopping for a bank or a refrigerator, in the case of online dating, the refrigerator has to like you back," Gilman said.

Leading the pack is Match.com, owned by IAC/Inter Active Corp, the Internet holding company controlled by billionaire Barry Diller.

Analysts say is best positioned to capitalize on the surge, so much so that Topeka has increased the value of the company's stock to from and recommends investors purchase shares of IAC in anticipation of a spinoff.

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The average dating site customer spends just 9 a year for online memberships, which more than pays for itself to the tune of ,803 in cost savings from fewer dates," the report said.

She downloaded the Match app and connected with Justin Pounders, also 34, almost immediately. Nearly half, or 44 percent, of those who tried online dating said it led to a serious long-term relationship or marriage, the magazine found.

The two decided to meet "IRL" (in real life) days later. Traditionally known for reviewing products like household cleaners and washers and dryers, Consumer Reports surveyed nearly 10,000 subscribers in the fall of 2016 about online dating and then rated matchmaking sites based on their overall satisfaction.

"Mobile services are forecast to be the fastest growing segment over the next five years as operators, including Interactive Corp.

and e Harmony, cater to consumers moving toward easy-to-use mobile applications," IBISWorld online dating expert Jeremy Edwards said in a report released last week.

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