Can internet dating be successful
You’ve always had a knack for matchmaking at dinner parties, so why not offer your talent to a wider market by launching an online dating site?When done right, these sites can be lucrative and require minimal effort to maintain.But the responses from the more active group suggest they’re highly frustrated.They gave online dating sites the lowest satisfaction scores Consumer Reports has ever seen for services rendered—lower even than for tech-support providers, notoriously poor performers in our ratings. Well, finding a mate can be arduous and exhausting.Online dating is different from shopping for, say, a sweater, he explains: “Once you decide on the sweater you want, you can get it.
The more recently active group rated specific sites. On the one hand, the numbers indicate that these sites are helping people find mates.“It was—unbelievably—not a crazy experience.” Online dating has certainly lost its lonely-hearts stigma.Just look at how many people seeking dates or mates are flocking to matchmaking sites and apps.Perhaps that’s why, among those who said they had used multiple dating sites, 28 percent had tried four or more.But our research also found that online dating, however painful and time-consuming, often does produce the intended result if you use it well—and persevere.